SOME OF THE WORK WE HAVE DONE SO FAR
From our experience in the fields of behavioural research, cultural understanding and impact programmes.
PLANT-BASED
STRATEGY
We helped the 100% plant-based company THIS develop a new 5-10 year business strategy. By analyzing key business facets, we worked hand-in-hand with the leadership team to identify core pillars and necessary activities.
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This ensured that the new strategy aligned with their purpose, providing a structured approach to achieve their ambition and successfully convincing investors to offer further support.
THIS™
MAKE HAIRDRESSINGBE FOREVER
We helped the hairdresser company Olivia Garden define, embed, and measure their purpose through a blend of internal and external research, industry and trend analysis, and collaborative teamwork.
This led to a compelling purpose-led strategy that inspired disruptive new products, strengthened stakeholder relationships, and instilled a renewed sense of pride and direction within the company.
OLIVIA GARDEN
THE TASTE OF
IMPACT
We brought to life the transformative human impact of a partnership that is improving livelihoods of vanilla farming communities in Madagascar.
Our blend of field and desk research, dug under the skin of the partners' intervention and extracted inspiring insights that led to the development of the major communication campaign: Vanilla For Change.
SYMRISE, WALL'S AND SAVE THE CHILDREN
INNOVATION
IN WELLBEING
With a history dating back to 1706, Twinings knows a thing or two about tea. Our purpose-led innovation process tied the team with communities passionate about Wellbeing from diverse and fresh perspectives.
Thanks to this eye-opening approach, we helped the global Twinings team to evolve a Wellbeing range across 3 European countries.
TWININGS
PURPOSE-LED
INNOVATION
LIXIL & THE GATES FOUNDATION
Product engineers at Lixil, teamed up with Bill & Melinda Gates Foundation to create SaTo, a simple, clever and affordable toilet for communities in need.
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We supported the innovation’s deployment, with a mix of cultural understanding, design thinking and field insights to guarantee a successful adoption.
CHALLENGING THE
FOOD STATUS QUO
FROSTA
Gathering a bespoke community of young entrepreneurs, we co-created the purpose roadmap of FRoSTA, a responsible German food company.
Our work connected their purpose of challenging the status quo of the food industry with local partners; to grow and stay ahead of trends in a new and competitive market like Italy.
TRAINING FASHION
ON PURPOSE
Instyle is a hub at the core of the buyer-brand relationship: it boasts a portfolio of over 900 fashion retailers worldwide, giving brands insights and access to markets.
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We trained the Instyle leadership team to adopt a purpose-led approach with fashion brands throughout the entire process, from production to distribution, from logistics to communication.
IN STYLE
