OUR TEAM BEHIND THE SCENE

Strategy and Insights Vittorio has 15+ years of experience at the intersection of innovation, behavior, and sustainability. He led global insights and innovation teams at Unilever, where he developed sustainable brand purposes across Italy, Mexico, and the UK. An executive graduate of the Cambridge Institute for Sustainability Leadership, he now develops purpose-led strategy across industries as the founder of Purpose House.

Brand Activism Barbara has +20 years of experience across profit and non-profit. At Amnesty International, she was in charge of Growth and Innovation, and at Synovate Censydiam, now part of Ipsos, she was a Qualitative Research Director. She is a brand activist expert who loves merging the worlds of profit and non-profit by crafting brand strategies and campaigns that activate purpose with a people-centric approach.

Media and Culture Cristina has over 15 years of experience in media, from ad agencies like Saatchi & Saatchi and JWT to entertainment companies such as Sony Pictures and Warner Bros, as well as FMCG firms like Unilever. She is passionate about culturally relevant opportunities. With her background in influencer marketing, she is eager to leverage her expertise to create a positive impact through sustainable growth and purpose-driven brands.

Deployment and Impact Justin is an impact-driven strategy professional with nearly 20 years of experience working with social enterprises and multinational corporations to enhance commercial results through social approaches and integrate strategies with a commercial focus. As the UK partner of Archipel & Co, he collaborates with clients to accelerate social innovation and inclusive business development in emerging markets.

Marketing and Execution With 15 years’ experience in brand development for major FMCG brands like Dove, Wall’s, Lipton, PG tips & Signal, Silvia’s passion is to foster social innovation and build purpose into companies’ DNA. She has led award-winning campaigns and spotted opportunities for brands to respond to unmet consumer needs and emerging trends, so establishing a unique positioning and having an impact.